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Top 60 Edward L. Bernays Quotes (2025 Update)
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Edward L. Bernays Quote: “Man’s thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress.”

51. “Man’s thoughts and actions are compensatory substitutes for desires which he has been obliged to suppress.”

— Edward L. Bernays

Edward L. Bernays Quote: “When the interval between the intellectual classes and the practical classes is too great,” says the historian Buckle, “the former will possess no influence, the latter will reap no benefits.” Propaganda bridges this interval in our modern complex civilization. Only through the wise use of propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy.”

52. “When the interval between the intellectual classes and the practical classes is too great,” says the historian Buckle, “the former will possess no influence, the latter will reap no benefits.” Propaganda bridges this interval in our modern complex civilization. Only through the wise use of propaganda will our government, considered as the continuous administrative organ of the people, be able to maintain that intimate relationship with the public which is necessary in a democracy.”

— Edward L. Bernays

Edward L. Bernays Quote: “The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial.”

53. “The only propaganda which will ever tend to weaken itself as the world becomes more sophisticated and intelligent, is propaganda that is untrue or unsocial.”

— Edward L. Bernays

Edward L. Bernays Quote: “Propaganda is aimed mainly at Bernays’s potential corporate clientele. And yet the author variously masks that plutocratic bias.”

54. “Propaganda is aimed mainly at Bernays’s potential corporate clientele. And yet the author variously masks that plutocratic bias.”

— Edward L. Bernays

Edward L. Bernays Quote: “Like its wartime prototype, the post-war propaganda drive was an immense success, as it persuaded not just businessmen but journalists and politicians that “the manufacture of consent,” in Walter Lippmann’s famous phrase, was a necessity throughout the public sphere.”

55. “Like its wartime prototype, the post-war propaganda drive was an immense success, as it persuaded not just businessmen but journalists and politicians that “the manufacture of consent,” in Walter Lippmann’s famous phrase, was a necessity throughout the public sphere.”

— Edward L. Bernays

Edward L. Bernays Quote: “Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance.”

56. “Instead of assaulting sales resistance by direct attack, he is interested in removing sales resistance.”

— Edward L. Bernays

Edward L. Bernays Quote: “The public is not an amorphous mass which can be molded at will, or dictated to. Both business and the public have their own personalities which must somehow be brought into friendly agreement.”

57. “The public is not an amorphous mass which can be molded at will, or dictated to. Both business and the public have their own personalities which must somehow be brought into friendly agreement.”

— Edward L. Bernays

Edward L. Bernays Quote: “Bernays’s tone is managerial, not millenarian, nor does he promise that his methodology will turn this world into a modern paradise. His vision seems quite modest. The world informed by “public relations” will be but “a smoothly functioning society,” where all of us are guided imperceptibly throughout our lives by a benign elite of rational manipulators.”

58. “Bernays’s tone is managerial, not millenarian, nor does he promise that his methodology will turn this world into a modern paradise. His vision seems quite modest. The world informed by “public relations” will be but “a smoothly functioning society,” where all of us are guided imperceptibly throughout our lives by a benign elite of rational manipulators.”

— Edward L. Bernays

Edward L. Bernays Quote: “Big business will still leave room for small business.”

59. “Big business will still leave room for small business.”

— Edward L. Bernays

Edward L. Bernays Quote: “The truth is that while it appears to be forming the public opinion on fundamental matters, the press is often conforming to it.”

60. “The truth is that while it appears to be forming the public opinion on fundamental matters, the press is often conforming to it.”

— Edward L. Bernays

Edward L. Bernays Quote: “The average citizen is the world’s most efficient censor. His own mind is the greatest barrier between him and the facts. His own “logic-proof compartments,” his own absolutism are the obstacles which prevent him from seeing in terms of experience and thought rather than in terms of group reaction.”

61. “The average citizen is the world’s most efficient censor. His own mind is the greatest barrier between him and the facts. His own “logic-proof compartments,” his own absolutism are the obstacles which prevent him from seeing in terms of experience and thought rather than in terms of group reaction.”

— Edward L. Bernays

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