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Top 70 Frank Luntz Quotes (2024 Update)
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Frank Luntz Quote: “Those who define the debate will determine the outcome.”
Frank Luntz Quote: “Believe in better, which is a corporate phrase rather than a political phrase. We don’t want more. We’re not looking for quantity. We’re looking for quality. Believe in better suggests intergenerational change. It suggests product innovation. It suggests something better for the future.”
Frank Luntz Quote: “Rick Scott used let’s get to work to say: All these politicians talk; it’s time to do. Everybody else talks about the problem; it’s time to find the solution.”
Frank Luntz Quote: “Richard Nixon’s career certainly ended in failure but someone who won an election with 60 percent of the vote, won 49 out of 50 states, that makes his -up to that point – incredibly successful. The idea of winning 49 states, incredible.”
Frank Luntz Quote: “The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don’t encourage energy diversity; they don’t create any incentives; they don’t produce solar, hydro, nuclear.”
Frank Luntz Quote: “I don’t understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don’t care to.”
Frank Luntz Quote: “Every attack that is not met with a clear and immediate response will be assumed to be true.”
Frank Luntz Quote: “Apple has a passion to deliver the most amazing, innovative – and, in fact, I got criticized because in “Win,” there are at least 10 references to what Steve Jobs has done, and Apple’s done, in that my editor said it’s too much. But Apple is a passionate company.”
Frank Luntz Quote: “A political party should be defined by what it stood for, not by what it was against.”
Frank Luntz Quote: “These, then, are the ten rules of effective communication, all summarized in single words: simplicity, brevity, credibility, consistency, novelty, sound, aspiration, visualization, questing, and context.”
Frank Luntz Quote: “We will be far more effective as communicators when we acknowledge our mistakes, and then we try to make them up.”
Frank Luntz Quote: “The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion.”
Frank Luntz Quote: “Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they’ve heard, winners know how to articulate compelling needs – and products to satisfy those needs – that people didn’t even know they wanted.”
Frank Luntz Quote: “When I wrote “Win,” it only took about eight months, but eight months of sheer pain and suffering because every phrase that’s in there – and there are about 130 specific linguistic recommendations – I had to test every one to make sure that it worked.”
Frank Luntz Quote: “The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.”
Frank Luntz Quote: “There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That’s not what the American people want to hear.”
Frank Luntz Quote: “While it is important to trash the governor, it should be done in the context of regret, sadness and balance.”
Frank Luntz Quote: “The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.”
Frank Luntz Quote: “You need good principles and good language if you are to succeed.”
Frank Luntz Quote: “Anything that causes you to doubt, to raise either objections or just concerns about it – and they always put the information right at the bottom of the screen so you can’t really read it – every time you see a company do that, the ad becomes less effective. The communication becomes less effective.”
Frank Luntz Quote: “George W. Bush – who I’m sure that a lot of people, when I say this, will not be happy about it – but Bush had a determination, and had a very clearly defined set of principles. You knew exactly where he stood.”
Frank Luntz Quote: “It applies even more to politicians because they are living, breathing embodiments of the language that they use. And it’s why how you start the conversation, and how you end it, matters so much.”
Frank Luntz Quote: “It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.”
Frank Luntz Quote: “He knew instinctively that Americans vote for dreamers because they themselves like to dream.”
Frank Luntz Quote: “Remember, everything you need to say should be up front. All that you want to say can come later.”
Frank Luntz Quote: “I’ve done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.”
Frank Luntz Quote: “What the people now respond – and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That’s the whole goal.”
Frank Luntz Quote: “Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that’s what endeared him to a significant segment of American society.”
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