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Top 80 Jonathan Ive Quotes (2025 Update)
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Jonathan Ive Quote: “Very often design is the most immediate way of defining what products become in people’s minds.”

51. “Very often design is the most immediate way of defining what products become in people’s minds.”

— Jonathan Ive

Jonathan Ive Quote: “If you are truly innovating, you don’t have a prototype you can refer to.”

52. “If you are truly innovating, you don’t have a prototype you can refer to.”

— Jonathan Ive

Jonathan Ive Quote: “When you’re trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.”

53. “When you’re trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.”

— Jonathan Ive

Jonathan Ive Quote: “We don’t do focus groups – that is the job of the designer.”

54. “We don’t do focus groups – that is the job of the designer.”

— Jonathan Ive

Jonathan Ive Quote: “My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.”

55. “My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.”

— Jonathan Ive

Jonathan Ive Quote: “So much of what we try to do is get to a point where the solution seems inevitable: you know, you think “of course it’s that way, why would it be any other way?” It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.”

56. “So much of what we try to do is get to a point where the solution seems inevitable: you know, you think “of course it’s that way, why would it be any other way?” It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.”

— Jonathan Ive

Jonathan Ive Quote: “Its difficult to do something radically new, unless you are at the heart of a company.”

57. “Its difficult to do something radically new, unless you are at the heart of a company.”

— Jonathan Ive

Jonathan Ive Quote: “We say no to a lot of things so we can invest an incredible amount of care on what we do.”

58. “We say no to a lot of things so we can invest an incredible amount of care on what we do.”

— Jonathan Ive

Jonathan Ive Quote: “I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.”

59. “I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.”

— Jonathan Ive

Jonathan Ive Quote: “One thing most people don’t know is that Steve Jobs is an exceptional designer.”

60. “One thing most people don’t know is that Steve Jobs is an exceptional designer.”

— Jonathan Ive

Jonathan Ive Quote: “Objects and their manufacture are inseparable, you understand a product if you understand how it’s made.”

61. “Objects and their manufacture are inseparable, you understand a product if you understand how it’s made.”

— Jonathan Ive

Jonathan Ive Quote: “It feels like each time we are beginning at the beginning, in a really exciting way.”

62. “It feels like each time we are beginning at the beginning, in a really exciting way.”

— Jonathan Ive

Jonathan Ive Quote: “A lot of what we are doing is getting design out of the way.”

63. “A lot of what we are doing is getting design out of the way.”

— Jonathan Ive

Jonathan Ive Quote: “I discovered at an early age that all I’ve ever wanted to do is design.”

64. “I discovered at an early age that all I’ve ever wanted to do is design.”

— Jonathan Ive

Jonathan Ive Quote: “Design is a word that’s come to mean so much that it’s also a word that has come to mean nothing.”

65. “Design is a word that’s come to mean so much that it’s also a word that has come to mean nothing.”

— Jonathan Ive

Jonathan Ive Quote: “As a kid, I remember taking apart whatever I could get my hands on.”

66. “As a kid, I remember taking apart whatever I could get my hands on.”

— Jonathan Ive

Jonathan Ive Quote: “That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.”

67. “That’s just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.”

— Jonathan Ive

Jonathan Ive Quote: “That’s an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.”

68. “That’s an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.”

— Jonathan Ive

Jonathan Ive Quote: “One of the hallmarks of the team is this sense of looking to be wrong. It’s the inquisitiveness, and sense of exploration. It’s about being excited to be wrong, because then you’ve discovered something new.”

69. “One of the hallmarks of the team is this sense of looking to be wrong. It’s the inquisitiveness, and sense of exploration. It’s about being excited to be wrong, because then you’ve discovered something new.”

— Jonathan Ive

Jonathan Ive Quote: “We’re very genuinely designing the best products that we can for people.”

70. “We’re very genuinely designing the best products that we can for people.”

— Jonathan Ive

Jonathan Ive Quote: “I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.”

71. “I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.”

— Jonathan Ive

Jonathan Ive Quote: “It’s one of the curses of designing that when you look at anything, you’re constantly thinking, Why? Why – why was it designed like that, and not like this?”

72. “It’s one of the curses of designing that when you look at anything, you’re constantly thinking, Why? Why – why was it designed like that, and not like this?”

— Jonathan Ive

Jonathan Ive Quote: “Goal we’ve always had for design at Apple is to create solutions that are inevitable.”

73. “Goal we’ve always had for design at Apple is to create solutions that are inevitable.”

— Jonathan Ive

Jonathan Ive Quote: “If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great.”

74. “If you’re not trying to do something better, then you’re not focused on the customer and you’ll miss the possibility of making your business great.”

— Jonathan Ive

Jonathan Ive Quote: “I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?”

75. “I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?”

— Jonathan Ive

Jonathan Ive Quote: “What we don’t include is as important as what we do include.”

76. “What we don’t include is as important as what we do include.”

— Jonathan Ive

Jonathan Ive Quote: “There’s no other product that changes function like the computer.”

77. “There’s no other product that changes function like the computer.”

— Jonathan Ive

Jonathan Ive Quote: “It’s just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that’s easy. But there’s a more difficult path, and that’s to make better products, ones where maybe you can’t measure their value empirically.”

78. “It’s just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that’s easy. But there’s a more difficult path, and that’s to make better products, ones where maybe you can’t measure their value empirically.”

— Jonathan Ive

Jonathan Ive Quote: “The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn’t just about making money.”

79. “The more I learnt about this cheeky – almost rebellious – company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn’t just about making money.”

— Jonathan Ive

Jonathan Ive Quote: “I left London in 1992, but I’m there 3-4 times a year, and love visiting.”

80. “I left London in 1992, but I’m there 3-4 times a year, and love visiting.”

— Jonathan Ive

Jonathan Ive Quote: “Apple stood for something and had a reason for being that wasn’t just about making money.”

81. “Apple stood for something and had a reason for being that wasn’t just about making money.”

— Jonathan Ive

Jonathan Ive Quote: “Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”

82. “Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.”

— Jonathan Ive

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