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“Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

— Colleen Hoover

Featured in: Colleen Hoover Quotes

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

“Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

— Colleen Hoover

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

Colleen Hoover Quote: “Every day of my life it feels as if I’m fighting my way up an escalator that only goes down. And no matter how fast or how hard I run to try to reach the top, I stay in the same place, sprinting, getting nowhere.”

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1. “Monopoly is the condition of every successful business.”

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2. “Every time we create something new we go from zero to one.”

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4. “Your mind is software. Program it. Your body is a shell. Change it. Death is a disease. Cure it. Extinction is approaching. Fight it.”

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5. “What valuable company is nobody building?”

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6. “Brilliant thinking is rare, but courage is in even shorter supply than genius.”

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7. “Today’s ‘best practices’ lead to dead ends; the best paths are new and untried.”

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8. “What important truth do very few people agree with you on?”

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9. “Long-term planning is often undervalued by our indefinite short-term world.”

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10. “The most contrarian thing of all is not to oppose the crowd but to think for yourself.”

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11. “Competition is overrated. In practice it is quite destructive and should be avoided wherever possible. Much better than fighting for scraps in existing markets is to create and own new ones.”

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12. “We wanted flying cars, instead we got 140 characters.”

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13. “There are only two kinds of businesses in this world: Businesses in crazy competition, and businesses that are one of a kind.”

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14. “What nerds miss is that it takes hard work to make sales look easy.”

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15. “Moving first is a tactic, not a goal.”

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16. “Education needs to be rethought. Education does not just happen in college, but it also happens in developing skills which will enable people to contribute to our society as a whole.”

— Peter Thiel

17. “If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth.”

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18. “We cannot take for granted that the future will be better, and that means we need to work to create it today.”

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19. “Recruiting is a core competency for any company. It should never be outsourced.”

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20. “The best entrepreneurs know this: every great business is built around a secret that’s hidden from the outside. A great company is a conspiracy to change the world; when you share your secret, the recipient becomes a fellow conspirator.”

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21. “All failed companies are the same: they failed to escape competition.”

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22. “There’s a wide range of sales ability: there are many gradations between novices, experts, and masters. There are even sales grandmasters. If you don’t know any grandmasters, it’s not because you haven’t encountered them, but rather because their art is hidden in plain sight.”

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23. “Secrets are hard but solvable problems and we should talk about them. It’s hard to work toward a radically better future if you don’t believe in secrets.”

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24. “EVERY MOMENT IN business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”

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25. “In a world of scarce resources, globalization without new technology is unsustainable.”

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26. “Under perfect competition, in the long run no company makes an economic profit.”

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27. “No company has a culture, every company is a culture.”

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28. “The developing world can just do things that are extensive or horizontal, that basically copy. The developed world needs to do things that are intensive or vertical, where we take our civilization to the next level.”

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29. “The something of somewhere is mostly just the nothing of nowhere.”

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30. “Higher education holds itself out as a kind of universal church, outside of which there is no salvation.”

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31. “The biggest secret in venture capital is that the best investment in a successful fund equals or outperforms the entire rest of the fund combined.”

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32. “A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance. You are not a lottery ticket.”

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33. “Whatever the career, sales ability distinguishes superstars from also-rans.”

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34. “The road doesn’t have to be infinite after all. Take the hidden paths.”

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35. “There are many more secrets in the world that are waiting to be found. The question of how many secrets exist in our world is roughly equivalent to how many startups people should start.”

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36. “There are still many large white spaces on the map of human knowledge. You can go discover them. So do it. Get out there and fill in the blank spaces. Every single moment is a possibility to go to these new places and explore them.”

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37. “I no longer believe that freedom and democracy are compatible.”

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40. “You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important that no one else is going to get done.”

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42. “The most successful businesses have an idea for the future that’s very different from the present.”

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43. “Great tech opportunities happen only once.”

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44. “Competition is for losers.”

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45. “My own answer to the contrarian question is that most people think the future of the world will be defined by globalization, but the truth is that technology matters more.”

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47. “If people were super-optimistic about technology there would be no reason to be pessimistic about the future.”

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50. “Anti-aging is an extremely under-explored field.”

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