“Ratings to me are a little like the Chinese Government. I don’t fully understand what makes a rating go. I don’t know what makes the American television audience respond to one person and not t another. There very seldom are great differences between many television personalities.”

“Ratings to me are a little like the Chinese Government. I don’t fully understand what makes a rating go. I don’t know what makes the American television audience respond to one person and not t another. There very seldom are great differences between many television personalities.”

— Tom Brokaw