“Creativity requires the freedom to consider ‘unthinkable’ alternatives, to doubt the worth of cherished practices. Every organization, every society is under the spell of assumptions so familiar that they are never questioned, least of all by those most intimately involved.”

“Creativity requires the freedom to consider ‘unthinkable’ alternatives, to doubt the worth of cherished practices. Every organization, every society is under the spell of assumptions so familiar that they are never questioned, least of all by those most intimately involved.”

— John W. Gardner