“There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader’s attention or check his habitual pace of reading – he should feel that he is seated at ease in a taxi, not riding a temperamental horse through traffic.”

“There should be two main objectives in ordinary prose writing: to convey a message and to include in it nothing that will distract the reader’s attention or check his habitual pace of reading – he should feel that he is seated at ease in a taxi, not riding a temperamental horse through traffic.”

— Robert Graves