“First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.”

“First-generation children were strongly influenced by their immigrant parents approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.”

— Sheena Iyengar