“Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.”

“Marketers have long known that a name can make all the difference when you’re trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all – at least until the produce peddlers wised up – and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.”

— Jeffrey Kluger