“Individual storytelling is incredibly powerful. We as journalists know intuitively what scientists of the brain are discovering through brain scans, which is that emotional stories tend to open the portals, and that once there’s a connection made, people are more open to rational arguments.”

“Individual storytelling is incredibly powerful. We as journalists know intuitively what scientists of the brain are discovering through brain scans, which is that emotional stories tend to open the portals, and that once there’s a connection made, people are more open to rational arguments.”

— Nicholas D. Kristof