“Another British study discovered that average eight-year-olds were better able to identify characters from the Japanese card trading game Pokemon than native species in the community where they lived: Pikachu, Metapod, and Wigglytuff were names more familiar to them than otter, beetle, and oak tree.”

“Another British study discovered that average eight-year-olds were better able to identify characters from the Japanese card trading game Pokemon than native species in the community where they lived: Pikachu, Metapod, and Wigglytuff were names more familiar to them than otter, beetle, and oak tree.”

— Richard Louv