“The surest way to arouse and hold the attention of the reader is by being specific, definitive, and concrete. The greatest writers – Homer, Dante, Shakespeare – are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.”

“The surest way to arouse and hold the attention of the reader is by being specific, definitive, and concrete. The greatest writers – Homer, Dante, Shakespeare – are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.”

— William Strunk Jr.