“Online advertising may not be much more successful than an old double-barrel, but – like a good spray of buckshot – it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.”

“Online advertising may not be much more successful than an old double-barrel, but – like a good spray of buckshot – it makes up for its lack of accuracy with sheer volume. There are 10 unique ads listed with every Gmail message in your queue, each tied to the message content. And a paying sponsor.”

— Douglas Rushkoff