“The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we’ve seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.”

“The more opportunities people have to experience television on different platforms, the more television they consume overall. So there actually has been a benefit, but the ratings have gone down. But we’ve seen kind of the horizontal benefit of this. And it remains a great, great promotion engine.”

— Anne Sweeney