“The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is “1984.” Room 101 in “1984” – everyone’s read it, and we all have our own imagination of what that looks like.”

“The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is “1984.” Room 101 in “1984” – everyone’s read it, and we all have our own imagination of what that looks like.”

— Frank Luntz