“There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being – exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.”

“There is less gray area there, less doubt. There is a security in being some thing all the way. Our culture, too, encourages this way of being – exaggeration, for example, is the key to advertising success in the United States. But hyperbole also seems a big part of Iranian culture, as well.”

— Porochista Khakpour