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Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

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Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”

“Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”

Al Ries

Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
Al Ries Quote: “Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.”
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