“Good things happen when you narrow your focus.”
— Al Ries
1. “The best marketing strategy ever: CARE.”
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9. “Business only has two functions – innovation and marketing.”
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22. “Be genuine. Be remarkable. Be worth connecting with.”
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23. “It’s not creative unless it sells.”
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24. “People don’t buy for logical reasons. They buy for emotional reasons.”
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25. “Consumers do not buy products. They buy product benefits.”
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27. “It is no longer enough to satisfy your customers. You must delight them.”
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32. “Marketing and innovation make money. Everything else is a cost.”
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36. “If it doesn’t sell, it isn’t creative.”
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37. “Brand is not what you say it is. It’s what they say it is.”
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46. “Forget about your competitors, just focus on your customers.”
— Jack Ma
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