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Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.

Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”

“Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”

Francois-Henri Pinault

Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
Francois-Henri Pinault Quote: “Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands – running, fitness, training, motorsports – is all about functionality, whereas the vocabulary of the luxury business – handbags, ready-to-wear – is all about the product.”
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