“When I hear about something allegedly happening in the world I always ask: ‘Who is doing it?’ Trends break out because they’re based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it’s a 10-minute fad.”

“When I hear about something allegedly happening in the world I always ask: ‘Who is doing it?’ Trends break out because they’re based on real demographics, like there being fewer nuclear families or more people living alone. If 10 people in Shoreditch are doing it, it’s a 10-minute fad.”

— Peter York