Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.

— Lisa Gansky

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Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”


Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”

Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”

Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”

Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”

Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”

Lisa Gansky Quote: “Your brand is your public identity, what you’re trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.”
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