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Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.

Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”

“Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”

Charlotte Beers

Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
Charlotte Beers Quote: “Any CEO who cannot clearly articulate the intangible assets of his brand and understand its connection to customers, is in trouble.”
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