“You can take a pitchman and make a great actor out of him, but you cannot take an actor and always make a great pitchman out of him,” he says. The pitchman must make you applaud and take out your money. He must be able to execute what in pitchman’s parlance is called “the turn” – the perilous, crucial moment where he goes from entertainer to businessman.”

“You can take a pitchman and make a great actor out of him, but you cannot take an actor and always make a great pitchman out of him,” he says. The pitchman must make you applaud and take out your money. He must be able to execute what in pitchman’s parlance is called “the turn” – the perilous, crucial moment where he goes from entertainer to businessman.”

— Malcolm Gladwell