“But is the commercial theory of learning true? Daniel Anderson says that new research suggests that children actually don’t like commercials as much as we thought they did because commercials “don’t tell stories, and stories have a particular salience and importance to young people.”

“But is the commercial theory of learning true? Daniel Anderson says that new research suggests that children actually don’t like commercials as much as we thought they did because commercials “don’t tell stories, and stories have a particular salience and importance to young people.”

— Malcolm Gladwell