“Avoid dull facts; create memorable images; translate every issue into people’s lives; use simple, everyday language; never use big words when small words will do. Simplify the concept that “we are trying to construct a more inclusive society” into “we are going to make a country in which no one is left out.”

“Avoid dull facts; create memorable images; translate every issue into people’s lives; use simple, everyday language; never use big words when small words will do. Simplify the concept that “we are trying to construct a more inclusive society” into “we are going to make a country in which no one is left out.”

— Doris Kearns Goodwin