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The Avis campaign will go down in marketing history as a classic example of establishing the “against” position.

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Al Ries Quote: “The Avis campaign will go down in marketing history as a classic example of establishing the “against” position.”

“The Avis campaign will go down in marketing history as a classic example of establishing the “against” position.”

Al Ries

Al Ries Quote: “The Avis campaign will go down in marketing history as a classic example of establishing the “against” position.”
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