“You do not imagine that a mere matter of etiquette could foil you. But the social dimension turns out to be as essential as the scientific – matters of how casual you should be, how formal, how reticent, how forthright. Also: how apologetic, how self-confident, how money-minded.”

“You do not imagine that a mere matter of etiquette could foil you. But the social dimension turns out to be as essential as the scientific – matters of how casual you should be, how formal, how reticent, how forthright. Also: how apologetic, how self-confident, how money-minded.”

— Atul Gawande