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As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.

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W. Chan Kim Quote: “As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”

“As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”

W. Chan Kim

W. Chan Kim Quote: “As companies compete to embrace customer preferences through finer segmentation, they often risk creating too-small target markets.”
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