“Voluntary cooperation is more than mechanical execution, where people do only what it takes to get by. It involves going beyond the call of duty, wherein individuals exert energy and initiative to the best of their abilities – even subordinating personal self-interest – to execute resulting strategies.3.”

“Voluntary cooperation is more than mechanical execution, where people do only what it takes to get by. It involves going beyond the call of duty, wherein individuals exert energy and initiative to the best of their abilities – even subordinating personal self-interest – to execute resulting strategies.3.”

— W. Chan Kim