“Familiarity breeds indifference. We have seen too much pure, bright color at Woolworth’s to find it intrinsically transporting. And here we may note that, by its amazing capacity to give us too much of the best things, modern technology has tended to devaluate the traditional vision-inducing materials.”

“Familiarity breeds indifference. We have seen too much pure, bright color at Woolworth’s to find it intrinsically transporting. And here we may note that, by its amazing capacity to give us too much of the best things, modern technology has tended to devaluate the traditional vision-inducing materials.”

— Aldous Huxley