“You ever hear about that experiment an American journalist did in Moscow in the 1970s? He just lined up at some building, nothing special about it, just a random door. Sure enough, someone got in line behind him, then a couple more, and before you knew it, they were backed up around the block. No one asked what the line was for. They just assumed it was worth it. I can’t say if that story was true. Maybe it’s an urban legend, or a cold war myth. Who knows?”
