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The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.

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Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”

“The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”

Barry Schwartz

Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
Barry Schwartz Quote: “The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist – alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”
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