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This is known in economics as the “decoy effect.” What it demonstrates is that the presence of an irrelevant alternative can change how you view your choices. It has been exploited by marketing experts for decades.

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Hannah Fry Quote: “This is known in economics as the “decoy effect.” What it demonstrates is that the presence of an irrelevant alternative can change how you view your choices. It has been exploited by marketing experts for decades.”

“This is known in economics as the “decoy effect.” What it demonstrates is that the presence of an irrelevant alternative can change how you view your choices. It has been exploited by marketing experts for decades.”

Hannah Fry

Hannah Fry Quote: “This is known in economics as the “decoy effect.” What it demonstrates is that the presence of an irrelevant alternative can change how you view your choices. It has been exploited by marketing experts for decades.”
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