“Identify your options using the four fundamental rules of brainstorming.1 Suspend your initial judgment and just list all options that come to mind, even outlandish ones. Strive for quantity – often, a good idea emerges from several silly-sounding ones. Reserve judgment and evaluation until later. Mix, match, and combine different options.”

“Identify your options using the four fundamental rules of brainstorming.1 Suspend your initial judgment and just list all options that come to mind, even outlandish ones. Strive for quantity – often, a good idea emerges from several silly-sounding ones. Reserve judgment and evaluation until later. Mix, match, and combine different options.”

— Leigh L. Thompson