“The only way out was to go back the next year and buy his sheep and pay over the odds to make up for it, so he did. Neither of these men cared remotely about “maximizing profit” in the short-term in the way a modern business person in a city would; they both valued their good names and their reputations for integrity far more highly than making a quick buck. If you said you would do a thing, you’d better do it.”
