“Zeigarnik’s studies on interruption revealed a couple of the mind’s intrinsic biases, or built-in instincts, when it comes to goals. The first is that the act of starting work on an assignment often gives that job the psychological weight of a goal, even if it’s meaningless.”

“Zeigarnik’s studies on interruption revealed a couple of the mind’s intrinsic biases, or built-in instincts, when it comes to goals. The first is that the act of starting work on an assignment often gives that job the psychological weight of a goal, even if it’s meaningless.”

— Benedict Carey