“John Gibson Lockhart, writing in Blackwood’s Magazine, described Endymion as “imperturbable drivelling idiocy”. With biting sarcasm, Lockhart advised, “It is a better and a wiser thing to be a starved apothecary than a starved poet; so back to the shop Mr John, back to plasters, pills, and ointment boxes.”

“John Gibson Lockhart, writing in Blackwood’s Magazine, described Endymion as “imperturbable drivelling idiocy”. With biting sarcasm, Lockhart advised, “It is a better and a wiser thing to be a starved apothecary than a starved poet; so back to the shop Mr John, back to plasters, pills, and ointment boxes.”

— John Keats