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Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression – to first dominate a specific niche and then scale to adjacent markets – a part of their founding narrative.

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Peter Thiel Quote: “Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression – to first dominate a specific niche and then scale to adjacent markets – a part of their founding narrative.”

“Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression – to first dominate a specific niche and then scale to adjacent markets – a part of their founding narrative.”

Peter Thiel

Peter Thiel Quote: “Sequencing markets correctly is underrated, and it takes discipline to expand gradually. The most successful companies make the core progression – to first dominate a specific niche and then scale to adjacent markets – a part of their founding narrative.”
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