“It was called ‘the Big Lie’ technique, Johnny. Just sound like you know what you’re talking about – as if you’re citing real facts. Talk very fast. Weave your lies into the shape of a conspiracy theory and repeat your assertions over and over again. Those who want an excuse to hate or blame – those with big but weak egos – will leap at a simple, neat explanation for the way the world is. Those types will never call you on the facts.”
