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Emphasis and implication are complementary techniques. The first bullies the audience into acceptance; the second entices it into mental collaboration; the first forces the offer down the consumer’s throat; the second tantalizes, to whet his appetite.

Arthur Koestler Quote: “Emphasis and implication are complementary techniques. The first bullies the audience into acceptance; the second entices it into mental collaboration; the first forces the offer down the consumer’s throat; the second tantalizes, to whet his appetite.”
Arthur Koestler Quote: “Emphasis and implication are complementary techniques. The first bullies the audience into acceptance; the second entices it into mental collaboration; the first forces the offer down the consumer’s throat; the second tantalizes, to whet his appetite.”
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