“Words that rhyme are much more memorable than words that don’t; concrete nouns are easier to remember than abstract nouns; dynamic images are more memorable than static images; alliteration aids memory. A striped skunk making a slam dunk is a stickier thought than a patterned mustelid engaging in athletic activity.”

“Words that rhyme are much more memorable than words that don’t; concrete nouns are easier to remember than abstract nouns; dynamic images are more memorable than static images; alliteration aids memory. A striped skunk making a slam dunk is a stickier thought than a patterned mustelid engaging in athletic activity.”

— Joshua Foer