“People who had previously purchased a “green” product were significantly more likely to both lie and steal than those who had purchased the conventional product. Their demonstration of ethical behavior subconsciously gave them license to act unethically when the chance arose.”

“People who had previously purchased a “green” product were significantly more likely to both lie and steal than those who had purchased the conventional product. Their demonstration of ethical behavior subconsciously gave them license to act unethically when the chance arose.”

— William MacAskill