“Keith Johnstone, author of the seminal improv work Impro: Improvisation and the Theatre, offers a brilliant quote on the subject: “There are people who prefer to say ‘Yes,’ and there are people who prefer to say ‘No.’ Those who say ‘Yes’ are rewarded by the adventures they have, and those who say ‘No’ are rewarded by the safety they attain.” Will you attain your message objectives by playing it safe?”
