“Online magazines such as Salon, Slate, and Suck, had already made an elementary discovery: a reader staring into the equivalent of a thirty-watt bulb didn’t want to confront thousands of words. The medium required a little extra white space, a sort of oasis for the optic nerve.”

“Online magazines such as Salon, Slate, and Suck, had already made an elementary discovery: a reader staring into the equivalent of a thirty-watt bulb didn’t want to confront thousands of words. The medium required a little extra white space, a sort of oasis for the optic nerve.”

— James Marcus