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To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed. That is where our Yale figure shows its worthlessness. It is also where a great many of the things you can read in newspapers and magazines reveal their inherent lack of meaning.

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Darrell Huff Quote: “To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed. That is where our Yale figure shows its worthlessness. It is also where a great many of the things you can read in newspapers and magazines reveal their inherent lack of meaning.”

“To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed. That is where our Yale figure shows its worthlessness. It is also where a great many of the things you can read in newspapers and magazines reveal their inherent lack of meaning.”

Darrell Huff

Darrell Huff Quote: “To be worth much, a report based on sampling must use a representative sample, which is one from which every source of bias has been removed. That is where our Yale figure shows its worthlessness. It is also where a great many of the things you can read in newspapers and magazines reveal their inherent lack of meaning.”
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