“Our tendency is to try something a few times, and if it works, it gets reinforced, and we continue to do it; if it doesn’t work, we abandon it. In psychology this is called the law of effects – we tend to keep doing things we are rewarded for doing. The opposite, however, is also true: we tend to avoid what punishes us or gives us pain.”

“Our tendency is to try something a few times, and if it works, it gets reinforced, and we continue to do it; if it doesn’t work, we abandon it. In psychology this is called the law of effects – we tend to keep doing things we are rewarded for doing. The opposite, however, is also true: we tend to avoid what punishes us or gives us pain.”

— Andy Andrews