“The first enslaving illusion is the idea that people are born to be consumers and that they can attain any of their goals by purchasing goods and services... What people do or make but will not or cannot put up for sale is as immeasurable and as invaluable for the economy as the oxygen they breathe.”

“The first enslaving illusion is the idea that people are born to be consumers and that they can attain any of their goals by purchasing goods and services... What people do or make but will not or cannot put up for sale is as immeasurable and as invaluable for the economy as the oxygen they breathe.”

— Ivan Illich