“Purpose is a call to action. But in order to hear that call and respond to it, we need to understand the distractions that get in the way of a serious discussion of an organization’s Purpose. And in many companies, that starts with the most persuasive distraction: the maximization of profit. PURPOSE.”

“Purpose is a call to action. But in order to hear that call and respond to it, we need to understand the distractions that get in the way of a serious discussion of an organization’s Purpose. And in many companies, that starts with the most persuasive distraction: the maximization of profit. PURPOSE.”

— Nikos Mourkogiannis