“We were developing a principle with the music box that we tried to stick with for the rest of our toy career,” Ruth explained. “If you develop a basic mechanism or a basic concept, you develop one or two or three items around that concept at the initial introduction, and then year after year you add new products around the initial concept.”

“We were developing a principle with the music box that we tried to stick with for the rest of our toy career,” Ruth explained. “If you develop a basic mechanism or a basic concept, you develop one or two or three items around that concept at the initial introduction, and then year after year you add new products around the initial concept.”

— Robin Gerber