“This is a different way of thinking about human beings,” Pentland says. “Individuals aren’t really individuals. They’re more like musicians in a jazz quartet, forming a web of unconscious actions and reactions to complement others in the group. You don’t look at the informational content of the messages; you look at patterns that show how the message is being sent. Those patterns contain many signals that tell us about the relationship and what’s really going on beneath the surface.”
